Sergio Granillo

Communications Specialist & Journalist    •    •   •    @sergiogranillo

I am a Strategic Communications specialist. I can do research, analysis and identify potential risks and opportunities for a corporation. Capable of supporting high management levels to launch new initiatives and to establish relations with strategic stakeholders and with the press. I write speeches, newsletters, news releases. I design marketing collateral, magazines and electronic presentations. I am an expert in media relations and know how to use social media.
Fluent in English, French and Spanish.

Bachelor’s Degree in Communications Sciences (December 1989 with Honours)
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) – Campus Querétaro
Marketing Communications & Public Relations
• Created international marketing campaigns to generate positive media attention and attract foreign investment.
• Developed P.R. strategies targeting diverse audiences and organized international events.
• Successfully promoted commercial properties in 4 states in Mexico.
• Presentation skills and proficient in graphic design software: Photoshop, Corel Draw, In Design, PowerPoint.

Research & Analytical Thinking
• Prepared competitive intelligence projects.
• Performed primary research to write 3 government economic year books.
• Conducted interviews for research and to write articles for newspapers, magazines, radio and TV. Conducted on air interviews with politicians, mayors, ministers, scientists, scholars, artists, business leaders, etc.
•  For several years I wrote editorials and opinion articles about Economics, Finance and Politics, published in newspapers, magazines, radio and TV.

Media Relations & Editorial Skills
• Advanced career from reporter to news director and editor in chief of a newspaper.
• As Editor in Chief of a Governor’s Official Newspaper, coordinated events coverage, performed interviews, wrote editorials and special reports, graphic design, picture research, proofreading, printing and distribution.
• Prepared in full a bi-monthly magazine, from writing to picture taking and graphic design.
• My work has been published for 20 years in Spanish media and in English in two Canadian magazines.

Global Financial Services & Trading
•  Trader at the Latin Desk of Bank of America Merrill Lynch. Skills: trading, international logistics and languages (French, Spanish and English).
•  Capital Markets back office experience (RBC). Learned trading and FX products, cash management and derivatives.

Bank of America – Merrill Lynch                Account Manager            Toronto, Canada              2012 - Present
Trade bank notes at the Latin Desk, negotiating with banks from South America, the Caribbean and Central America. SKILLS: Languages (English, Spanish and French), financial, customer service, analytical thinking, international logistics.

RBC International Business Centre           FX Officer            Toronto, Canada              2011 - 2012
Booking foreign exchange deals for business clients, support traders to confirm FX forward contracts. SKILLS: Numeracy, customer service, analytical thinking, business acumen.
RBC Capital Markets       FX Confirmations Officer              Toronto, Canada              2009 - 2010
                Improved relationships with international customers, supported traders, by confirming foreign exchange trades with banks in USA, South America and Central America. SKILLS: Numeracy, analytical thinking, business acumen.

Royal Bank of Canada     VIP Teller– Main Branch (Plaza) Toronto, Canada              2005 - 2009
Provided excellent customer service to high value clients, supported relationship managers. SKILLS: Customer service, banking services.
State Commission of Access to Public Information           

P.R. /Media Relations Coordinator           Querétaro, México         2004 – 2005
                Improved relationships with the press, designed in full the monthly magazine. Organized the First International Congress of Freedom of Information. SKILLS: Communications, writing, building partnerships with stakeholders.
Freelance            Communications Consultant                                                       Mexico City, México       2002 - 2003
Advised in Communication Crisis Management, Market Intelligence and Editorial projects. SKILLS:  Analytical thinking, impact and influence, marketing research, editorial design.

TV Azteca            News Director   Querétaro, México         2001 - 2002
Coordinated reporters and cameramen for a daily newscast. SKILLS: Excellent written and communication, tight deadlines, work under pressure, team leadership.

State Government of Queretaro              Editor in Chief    Querétaro, México         1998 - 2001
100,000 items per month publication -  I coordinated reporters, photographers, cartoonists, columnists, printers and graphic designers; supervised printing, distribution, proof-reading and writing editorials on behalf of the Governor.SKILLS: Editorial, writing, graphic design, proofreading, people management.

CBRE      Real Estate Agent - Commercial Querétaro, México         1997 - 1998
Successfully promoted commercial buildings in 4 States in central Mexico. Clients: Kellogg de México, ING Seguros, Banco del Bajío, General de Seguros, CRECE and SEMARNAP. SKILLS: B2B Marketing, sales, business acumen.

QUESTA de México         Marketing - Project Manager     Querétaro, México         1995 - 1997
Designed interactive-multimedia solutions for corporations, like Bancomer, Mabe/G.E., R.C.I., Club Regina, Cervecería Cuauhtémoc, ITESM–Campus Qro. and City of Querétaro. SKILLS: IT, programming, marketing and graphic design.
Ministry of Economic Development         C

Communications Officer               Querétaro, México         1992 - 1994
Generated positive media attention and interest among foreign investors at the start of the NAFTA Agreement.  Organized international fairs and special events. Wrote 3 Government Economic Year Books, the most important reference book for market research or business plans. I was in charge of media relations too. SKILLS: International Marketing, Media Relations, research, special event logistics.

El Financiero       Reporter              Querétaro, México         1990 - 1992
Worked as journalist, news caster, news director and analyst in newspaper, radio and TV. SKILLS: Interviewing, writing, media.
The Messenger (Newsletter)     Editor (Volunteer)           Toronto, Canada              2009 - Present
                I edit a weekly newsletter for Parkdale United Church and support them with marketing collateral, taking photographs and doing press releases.
The Canadian Newcomer/ United Church’s The Observer             Feature Writer (Freelance)          Toronto, Canada              2009 - 2010
                Started to write articles in English for Canadian magazines.
El Correo Canadiense     Columnist (Freelance)   Toronto, Canada              2003 - 2008

                Wrote an editorial column for a Spanish newspaper based in Toronto.