1206 – 111 Pacific Ave • Toronto, ON • M6P 2P2 • (647) 241 4755
sergio.granillo@rogers.com • http://sgnoticias.blogspot.com • http://ca.linkedin.com/in/sergiogranillo
PROFILE
I am a professional moved by achievement. My strongest skill is writing, creating highly effective messages appropriate for specific audiences; analytical thinking and research. I want to use as well my experience in Banking Services in Canada. I am capable of supporting high management levels to launch new initiatives and to establish relations with diverse stakeholders.
Journalism & Editorial Skills
• Write speeches, newsletters and executive communiqués.
• My work has been published for 20 years in Spanish media and recently in English in two Canadian magazines.
• Advanced career in Journalism, from reporter to editor and news director.
• Skilled in graphic design: Photoshop, Corel Draw, In Design, Quark Express, PowerPoint.
Marketing Communications & Public Relations
• Created strategies to generate positive media attention and interest among foreign investors.
• Developed P.R. strategies targeting diverse audiences and organized international events.
• In charge of media relations for an government agency (freedom of information).
• Presentation skills and proficient use of graphic design software: Photoshop, Corel Draw, In Design, PowerPoint.
Research & Analytical Thinking
• Wrote 3 government economic yearbooks and prepared competitive intelligence projects.
• Conducted interviews for research and to write articles for newspapers, magazines, radio and TV.
Global Financial Services & VIP Banking
• Supported Foreign Exchange Traders (RBC), from my back office role. Learned specialized software (RATS, RIMMS and SWIFT), trading practices and FX products, cash management and derivatives.
• Trained as Expert CSR, Personal and Business, Safe Deposit Boxes and FX central teller.
EMPLOYMENT HISTORY
TV-Q/ Reporter / Querétaro, México 1990
Worked as reporter in a TV station, assigned to cover the activities of the Governor and leaders of the private sector. SKILLS: Interviewing, writing, reporting.
Radio Queretaro/ Reporter/ Querétaro, México 1990
Worked as reporter in a radio station, assigned to cover bankers and leaders of the private sector. SKILLS: Interviewing, writing, reporting.
El Financiero/Reporter-Columnist/Querétaro, México 1991-1992
Worked as reporter in a local edition of a national newspaper specialized in Finance, was assigned to cover several meetings of the NAFTA, became special correspondant for the national edition. SKILLS: Interviewing, reporting and business acumen.
Ministry of Economic Development/ Communications Officer/ Querétaro, México 1992 - 1994
Wrote news releases and did the research to prepare ands write 3 government economic yearbooks. Organized international fairs and special events to promote internationally the State of Queretaro. SKILLS: Media Relations, PowerPoint, Excel, research, logistics, communication and writing.
Grupo ACIR (Radio)/ Radio Comentator (Part-time) / Querétaro, México 1995 - 1998
Everyday in a regional news show I was a radio comentator specialized in Economy and Finance; I supported the anchor in live interivews. SKILLS: Interviewing, analytical thinking, business acumen.
Grupo ACIR (Bonita FM)/ Co-host (Part-time)/ Querétaro, México 1997-1998
Twice a week, I was co-host in a radio newscast specialized in economy, finance and business, oriented to entrerpreneurs. SKILLS: Interviewing, analytical thinking, business acumen.
State Government of Querétaro/ Editor in Chief of the Official Newspaper/ Querétaro, México 1998 - 2001
Opened a new medium to reach out people in the State. Coordinted reporters, graphic designers, photographers, proofed and supervised printing. SKILLS: Public Relations, writing, graphic design, proofreading, people and budget management.
Respuesta Radiofónica/ Producer/ Co-host (Part-time)/ Querétaro, México 1999 - 2000
I produced and wrote the script for a daily radio talk-show, I supported the anchor in live interviews. SKILLS: Interviewing, analytical thinking, media production, business acumen.
TV Azteca/ News Director/ Querétaro, México 2001 - 2002
Coordinated reporters and cameramen for a daily newscast. SKILLS: Excellent written and communication, tight deadlines, work under pressure, team leadership.
Freelance/ Consultant/ Mexico City, México 2002 - 2003
Advised in Communication Crisis Management, Market Intelligence and Editorial projects. SKILLS: Analytical thinking, impact and influence, marketing research, editorial design.
State Commission of Access to Public Information/ Public Relations Coordinator/ Querétaro, México 2004 – 2005
Raised media attention, designed in full the monthly magazine. Organized the First International Congress of Freedom of Information. SKILLS: Communications, writing, building partnerships with stakeholders; knowledge of Internet.
El Correo Canadiense/ Columnist (Freelance) / Toronto, Canada 2003 - 2008
Biweekly, wrote articles for a Spanish newspaper based in Toronto, ON.
The Canadian Newcomer/ Feature Writer (Freelance)/ Toronto, Canada 2009-2010
Started to write articles in English for a magazine based in Toronto.
United Church’s The Observer/ Feature Writer (Freelance)/ Toronto, Canada 2009-2010
Wrote some articles in English for a Christian magazine.
The Messenger (Newsletter)/ Editor (Volunteer) / Toronto, Canada 2009-present
I edit a weekly newsletter for Parkdale United Church and support them with marketing collateral and some press releases.
OTHER JOBS [For several years I had full time + part time /freelance jobs at the same time]:
QUESTA de México/ Project Manager/ Querétaro, México 1995 - 1997
Created interactive marketing solutions for corporations. Advised customers in new technologies, designed and programmed multimedia systems. SKILLS: Knowledge of technology, programming, designing and data basis.
CB Richard Ellis/Real Estate Agent/ Querétaro, México 1997 - 1998
Successfully promoted commercial buildings in 4 States in central Mexico. SKILLS: B2B Marketing, sales, business acumen.
Royal Bank of Canada/ VIP Teller– Main Branch (Plaza)/ Toronto, Canada 2005 - 2009
Provided excellent customer service to high value clients, supported relationship managers. Trained expert level-teller. SKILLS: Customer service, banking services.
RBC Capital Markets/ FX Confirmations Officer/ Toronto, Canada 2009 - 2010
Confirmed foreign exchange trades with banks in USA, South America and Central America. SKILLS: Numeracy, analytical thinking, business acumen.
PROFESSIONAL TRAINNING
Bachelor’s Degree in Communications Sciences
(December 1989 with Honours)
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
Campus Querétaro, México
Seminars and Workshops:
Political Analysis, Creation of Public Image, Constitutional Theory and the Freedom of Information, Quality Assurance for Journalists, Neuro Linguistic Programming (NLP), Emotional Intelligence and Empowerment, Implementation of Quality Assurance (ISO 9000) Systems Marketing for Small Businesses, Marketing for Real Estate (CB Richard Ellis).
